EXCERPT FROM ICMPA RESEARCH PROJECT — SEE FULL WEBSITE OF STUDY HERE
This study conducted by the International Center for Media & the Public Agenda (ICMPA) asked 200 students at the University of Maryland, College Park to abstain from using all media for 24 hours. After their 24 hours of abstinence, the students were then asked to blog on private class websites about their experiences: to report their successes and admit to any failures. What had they learned about their own consumption of media — and how did they feel about to being forced to go without? The 200 students wrote over 110,000 words: in aggregate — about the same number of words as a 400-page novel.
What is it like to go without media? What if you had to give up your cell phone, iPod, television, car radio, magazines, newspapers and computer (i.e. no texting, no Facebook or gaming)?
Could you do it? Is it even possible?
Well, not really, if you are an American college student today.
According to the ICMPA study, most college students are not just unwilling, but functionally unable to be without their media links to the world.
“I clearly am addicted and the dependency is sickening,” said one student in the study. “I feel like most people these days are in a similar situation, for between having a [cellphone], a laptop, a television, and an iPod, people have become unable to shed their media skin.”
WHAT WERE THE STUDY’S TOP 5 HIGHLIGHTS?
1. Students use literal terms of addiction to characterize their dependence on media.
“Although I started the day feeling good, I noticed my mood started to change around noon. I started to feel isolated and lonely. I received several phone calls that I could not answer,” wrote one student. “By 2:00 pm. I began to feel the urgent need to check my email, and even thought of a million ideas of why I had to. I felt like a person on a deserted island…. I noticed physically, that I began to fidget, as if I was addicted to my iPod and other media devices, and maybe I am.” (for more, click HERE)
2. Students hate going without media. In their world, going without media, means going without their friends and family.
“Texting and IM-ing my friends gives me a constant feeling of comfort,” wrote one student. “When I did not have those two luxuries, I felt quite alone and secluded from my life. Although I go to a school with thousands of students, the fact that I was not able to communicate with anyone via technology was almost unbearable.” (for more, click HERE)
3. Students show no significant loyalty to a news program, news personality or even news platform. Students have only a casual relationship to the originators of news, and in fact don’t make fine distinctions between news and more personal information. They get news in a disaggregated way, often via friends.
“Although I will admit I do not actively keep up with breaking news every day I do get a lot of information on a daily basis through social networking, text messaging, and websites such as Gmail, where it does have headlines on the homepage. It is very important to me to have some sense of what is going on in the world on a daily basis, but I also focus in on issues that I do care about, and I keep up with that particular issues progress. For example, the Equal Rights campaign, or local and global environmental organizations, whose progress I follow via Twitter, Facebook or their websites.” (for more, click HERE)
4. 18-21 year old college students are constantly texting and on Facebook—with calling and email distant seconds as ways of staying in touch, especially with friends.
”Texting and Facebook allow me to make plans to meet up and act socially, whereas without these two devices I had no easy way of making plans unless I happened to run into the person I wanted to do something with.” (for more, click HERE)
5. Students could live without their TVs and the newspaper, but they can’t survive without their music.
“It was really hard for me to go without listening to my iPod during the day because it’s kind of my way to zone out of everything and everyone when I walk to class. It gets my mind right. Listening to music before I go to class or take an exam is my way of getting amped up like a football player before a game. It sounds weird but music really helps to set my mood or fix my mood and without it I had to rely on other people to keep me in a good mood.” (for more, click HERE)
SEE FULL WEBSITE OF U.S. RESEARCH STUDY HERE